Your projects
are not made of deliverables. They are
made of sweat and blood and tears, of tight deadlines, late nights, sleepless
nights – no nights – of budget air-travel, unwashed taxi-drivers and bad hotel
breakfasts, a pantomime on the European stage, monitored and observed by a
critical audience of unqualified critics.
If it’s not for the deliverables, then what is it for?
Think about
this. Think about how much of your
working life you waste working on projects with no lasting results. How many hours have you spent slogging away
on project deliverables that are never going to reach their target audience
once that final cheque has cashed? How
many minutes each day could be better spent making a real difference in your
sector, that you are dwindling away appeasing European bureaucrats?
This is not the
land of efficient goal-focused project-management, this is a cyclical race
track of time and money, a rabid dog chasing its tail all the way to Brussels,
leaving a carbon footprint in its tracks.
Sustainability. The great word.
Yes, we need to write something here. We need to have a plan. Maybe they like the sound of this. Then we can look proudly over our ceremonially-stamped
intellectual property-rights agreements, feeling smug as we bang the last nail
into the cash register.
This, I believe
is not what you want to have in mind when you cast your mind back over your
professional career. All those great
things you left unaccomplished. All
those lives you never changed. All the
dust you gathered on the fruits of your labour, those fruits that so very
easily could have been something else, something spectacular, something almost
meaningful.
We believe in sustainability.
We believe in long-term
impacts. We believe in value for the
European tax payer. Not just value for
today, but for tomorrow and the days that follow. We want to help you to discover sustainability
and find ways to make the impact of your work go further and last longer.
Be part of the sustainability revolution
– these are
the fruits of your labour – let’s make them count.
You want to talk more about the sustainability of your projects then conctact Paul Talbot from die Berater® p.talbot@dieberater.com
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